ACR 2008 (American College of Rheumatology)

Double decker Island exhibit for the launch booth of Actemra, an immunosuppressive drug, mainly for the treatment of rheumatoid arthritis (RA) and systemic juvenile idiopathic arthritis, a severe form of arthritis in children. As the Creative Design Manager for the product team, I was involved in every stage of the development of these exhibits and provided the team with comprehensive support including; pitch proposals, branding, Corporate ID, exhibit layout, literature stands, gobos, print media, promotional review of all graphics, media and premiums. As the exhibit house liason with both the product team and their agency, I was heavily immersed in all details.

Quiz card given to attendees which included an exhibit map, instructions and Quiz questions, used to entice visitors to explore, learn and then redeem the completed card in order to obtain multiple USB flash drives and a branded carrying case.

I also designed and managed all components for the neighboring 20'x40' booth which housed the Roche Diagnostics, Boniva and Roche Exchange.

Preconvention Mailer

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