AHA Exhibit Print material

AHA Print material
American Heart Association
The printed materials shown here were used to brand and promote America's contributions to the treatment of heart disease in the 20th century.  The historical exhibit I designed (see exhibits tab) was a medical education booth in anticipation of a new heart medication anticipated to launch the following year. Actual artifacts, including the first Jarvic heart and many other artifacts were on display.

The cards were used to capture physician data in an attempt to have docs opt-in for further information. The attendees were then provided with a educational videotape. The booklet was a take-away that captured all the information provided within the exhibit.
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